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Rastegar Property Company

I run organic social for Rastegar, and I built the AI system underneath it: a video team that finds the story, cuts it, checks its own work, and waits for my sign-off before anything goes live.

CompanyRastegar Property Company
RoleAI Social Media Architect
Year2026 to now
FocusOrganic social and AI systems
8:16
The control room
The control room: every agent, job, and model call, live.
The agent team
A team of specialists, each on the model best at its job.
Footage in
Footage in from Dropbox, Google Drive, or the Mac.

The role

I own organic social strategy for Rastegar across Meta, Instagram, X, LinkedIn, Reddit, and the rest of the platforms we show up on. That covers every account we run, and the social plan behind both online campaigns and in-person events.

The other half of the job is the system underneath it. I design the AI tools and automations that let a small team publish at the pace real estate actually moves, without lowering the bar on what goes out under the name.

What I own

  • Platform strategy. Meta, Instagram, X, LinkedIn, Reddit, and more, each with its own voice and rhythm.
  • Every account. Strategy across the full set of company and persona accounts.
  • Events and campaigns. Social for launches, campaigns, and in-person events, before, during, and after.
  • The final call. I review and approve every post before it publishes.
  • AI personas and the newsroom. Presenters with their own niche, tone, and voice, fed by a newsroom that finds stories in market data.
  • The automation stack. Make, Airtable, Ayrshare, Google Drive, Dropbox, and Outlook, wired together so content moves without manual handoffs.

Why I built Rastegar Studio

Real estate runs on data and timing. Waiting on an editor for every clip doesn't scale across a full set of accounts, and off-the-shelf clipping tools don't know the brand, the market, or the compliance lines a property company has to respect.

So I built our own. Rastegar Studio is a team of AI agents, each with one job and the model that's best at it, run from a live control room that shows every step, every decision, and every cent as it happens.

How it works

  1. Footage inThe inbox is a folder in Dropbox, Google Drive, or on the Mac. Drop an interview in, or drag it onto the control room, and the engine picks it up on its own.
  2. UnderstandEvery word is transcribed with exact timing. Claude looks at frames from every shot to find the speaker and any burned-in TV graphics, so they can be cropped out.
  3. StoryClaude finds every strong moment and scores it on hook, value, payoff, and shareability. Only the ones that clear the bar get made. Filler, stutters, and false starts come out.
  4. Research and briefA scout pulls top-performing Shorts on the same subject and Gemini watches them. A creative director agent writes the brief: style, hook, captions, music, ending, and the references behind each choice.
  5. EditVisuals land on the exact words that call for them: count-ups, charts, maps, and B-roll from our own library, stock, or shot new with Higgsfield. Every figure is checked against what was actually said. Remotion renders it vertical, in full HD.
  6. CriticA separate agent that never sees the editor's reasoning watches and listens to the cut, grades it against a fixed rubric, and sends anything fixable back for a re-cut.
  7. Approve and postI approve in the control room or in Airtable. It posts through Ayrshare to the right accounts, with each platform's AI label on.
  8. LearnResults from every post, plus every approve and reject, shape the creative choices it tries next.

The newsroom

Footage isn't the only way in. A data desk pulls official numbers from FRED, Freddie Mac, and the Census Bureau. A trend scout reads GDELT, Google Trends, and the trade press. Topics are scored for how much they matter to Texas real estate, every claim goes through a fact-checker, and a writer scripts the story for the right persona.

From there, ElevenLabs voices it, HeyGen presents it, and it goes through the same edit, critic, and approval as everything else.

Guardrails

  • Compliance on every script. No promised returns, no investment advice, and AI presenters are always disclosed.
  • A person in charge. Nothing posts without my approval.
  • Spend under control. Limits per day and per job, every paid call logged as it happens, and one switch that stops everything.

Built with

  • Claude
  • Gemini
  • ElevenLabs
  • HeyGen
  • Higgsfield
  • AssemblyAI
  • Deepgram
  • Remotion
  • FFmpeg
  • Next.js
  • Make
  • Airtable
  • Ayrshare
The result

A studio that works around the clock and still keeps a person in charge: every number sourced, every cut reviewed by a critic, and nothing public without a sign-off.

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